About Us

Inspired by a Mother's Creativity, Crafted by a Daughter's Passion.

Welcome to The Hook Project, where creativity, craftsmanship, and heartfelt passion come together through the art of crochet.

Founded by Piyushi Modi, The Hook Project is more than just a handmade crochet brand—it's a tribute to the love, inspiration, and encouragement that started it all.

The journey began with my mother, Manju Modi, whose creativity, patience, and appreciation for handmade craftsmanship inspired me from an early age. Watching her dedication and love for creating beautiful things encouraged me to explore my own creative path. What started as a passion soon grew into The Hook Project—a space where I could transform yarn into meaningful creations that bring joy to others.

Every piece is thoughtfully handcrafted, stitch by stitch, with care, attention to detail, and love. From adorable amigurumi toys and baby accessories to crochet bouquets, keychains, coasters, home décor, and personalized gifts, each creation is designed to be unique, beautiful, and made to last.

Our Story

At The Hook Project, we believe handmade creations have a special kind of magic. They carry stories, emotions, and a personal touch that mass-produced products simply cannot replicate.

Inspired by my mother's unwavering support and fueled by my own passion for crochet, I started The Hook Project to share handmade artistry with people who value creativity, quality, and thoughtful craftsmanship.

What We Create

  • Crochet Bouquets
  • Amigurumi Toys
  • Baby Accessories
  • Keychains & Bag Charms
  • Coasters & Home Décor
  • Personalized Gifts
  • Custom Crochet Creations

Why Choose The Hook Project

  • Handmade with love and care
  • Thoughtfully crafted details
  • Customizable designs
  • Premium quality materials
  • Unique creations for every occasion
  • Made by hand, not by machines

Custom Orders Welcome

Have a special idea in mind? We'd love to bring it to life. Whether it's a personalized gift, a custom bouquet, a baby keepsake, or a one-of-a-kind crochet creation, we're always excited to create something uniquely yours.

Thank You

Thank you for supporting handmade businesses and the people behind them. Every order means the world to us and helps keep the art of handmade crochet alive.

The Hook Project is a reflection of creativity passed from one generation to the next—a journey inspired by a mother and brought to life through a daughter's passion.

With love,

Piyushi Modi
Founder, The Hook Project